Hi-Tec “the Evergrowing Monster”

Hi-Tec shoes have a special insole that, by taking it out, increases the child’s shoe size. This way, the child can grow a little bit longer in the same shoe. We made a children’s book, with an Evergrowing Monster, facing the same evergrowing problems young children have.


Credits (to the best of my recollection)

Agency: Joe Public Take-away Advertising

Creatives: Matthijs Groos, Maarten van Kempen

Creative Director: Antoine Houtsma

Producer: Denise Willigers

Illustrator: Steve Milligan