Hi-Tec shoes have a special insole that, by taking it out, increases the child’s shoe size. This way, the child can grow a little bit longer in the same shoe. We made a children’s book, with an Evergrowing Monster, facing the same evergrowing problems young children have.
Credits (to the best of my recollection)
Agency: Joe Public Take-away Advertising
Creatives: Matthijs Groos, Maarten van Kempen
Creative Director: Antoine Houtsma
Producer: Denise Willigers
Illustrator: Steve Milligan